Sustainability at The Brewery

Established in 1844, the Pabst Brewing Company grew to lead the world in beer brewing with its famous Pabst Blue Ribbon. After closing its doors in 1996, workers literally left the site, not to return, leaving the already deteriorating complex destined to be reduced to rubble.

...with great vision and commitment of developer and philanthropist
Joseph J. Zilber, a breath of new life has been given
to what we now know as The Brewery.


The Brewery, an exciting live, work, learn and play community has gone to great lengths to incorporate a wide range of sustainable strategies into all aspects of the development and construction process. By implementing the United States Green Building Council, LEED for Neighborhood Development Rating System, The Brewery has achieved Platinum Certification and is destined to be one of urban America's premier sustainable neighborhoods.

Sustainable Strategies at The Brewery

brewery sustainable photo1 Eco-Charette
A brainstorming session was held to discuss and maximize sustainable issues and strategies specific to The Brewery. Participants included members of The Brewery Development Team, National Sustainability experts, City of Milwaukee Planning and Development, Milwaukee Metropolitan Sewage District, Local Universities and other community stakeholders.

Sustainability Guidelines
Comprehensive guidelines have been written to inspire, educate and implement sustainable strategies at The Brewery.

brewery sustainable photo2 Local Economic Development
Local employment and small business participation for all public and private work at The Brewery is required to be a minimum of 21% for the Residents Preference Program and 18% for Emerging Business Enterprises.

Brownfield Redevelopment
Once a manufacturing complex, this site had been tainted with a wide range of contaminants throughout. Clean up efforts included asbestos and lead paint abatement and the remediation of contaminated soils.

Historic Preservation of Buildings
The Brewery will redevelop over 60% of the existing structures listed on the National Historic Register.

brewery sustainable photo3 Stormwater Management
The Brewery site diverts all stormwater from roof tops, open areas and roadways before entering the combined sewer system. This stormwater is collected and purified through the implementation of underground detention reservoirs, porous pavement areas, bioswales and the aggressive use of landscaping. The Brewery, once a 100% impervious site, now infiltrates over 75% of the average annual rainfall and extracts over 85% of its pollutants.

Master Planning
Urbanism and smart growth planning principles were utilized to develop project density, a mixed-use environment, diversity and affordability of residential dwellings, site connectivity with pedestrian friendly streetscapes, multi-purpose and centralized parking and easy access to public transportation.

brewery sustainable photo4 Comprehensive Demolition and Construction Waste Management
The Brewery has recycled, reclaimed or resold over 85% of all debris from demolished buildings and infrastructure. New construction of buildings mandates a minimum of 75% of its construction waste to be recycled.

Green Building Methodology
The Brewery encourages a green building approach to all building renovations and new construction through its sustainability guidelines and financial support. An 910-stall parking complex with ground floor retail is the first new construction project. This building is LEED Gold certified.





2010 The Brewery Project LLC